TOURISM IN TUSCANY MEETS THE WORLD

Created to favour the link between regional tourism in Tuscany and international trade, Buy Tuscany is a unique event of its kind involving a series of educational tours dedicated to international buyers and thought up to directly increase awareness, before the one-to-one meeting between operators – of the main regional thematic tourism products: nature, sport and wellbeing; art and culture; food and wine and shopping.Created in 2009 from a project by “Toscana Promozione”, the Agency for Economic Promotion in Tuscany, Buy Tuscany is held at the Stazione Leopolda in Florence every year.